October 20, 2020
Making Content Findable
Hosted by Liaison of Independent Filmmakers of Toronto
6 – 9 pm
Registration deadline is October 20th at 5:00 pm
This workshop will share key information on how to make artist and art organization content findable online. The workshop is geared to content creators and arts administrators. It will include a non technical overview of keyword research and planning, how to make your website more findable and where social media fits in. It will also touch on the role of images, video and voice.
There will be a particular focus on reaching new artists and audiences with disabilities. The workshop will include tips to support the inclusion of people with different disabilities by integrating proven accessibility best practices into SEO. Finally this presentation will include a look at the future. What impact will technologies such as artificial intelligence, data lakes and Internet of Things have? How can we as artists and art organizations prepare ourselves?
Presenting the workshop will be digital content creator and documentary filmmaker Althea Manasan, accessibility consultant Sage Lovell of Deaf Spectrum and digital strategist and animator Barb Taylor.
There will be an ASL interpreter in the session.